Email Marketing Skills

An Agent Skill is a folder of Markdown instructions that an AI assistant loads when a request needs it. This set teaches email marketing. You describe the business in plain words, say a Shopify skincare store with 18,000 subscribers that wants abandoned carts back, and the matching skill steers the assistant toward a full plan: a campaign brief with subject-line pairs to test, popup offer and trigger rules, a flow map with timing, branches and an exit for people who already bought, and segment rules written against your own fields.

Seven skills are core specialists in one discipline, such as deliverability, automation or popups. The rest are industry specialists for areas like automotive, nonprofits, real estate and healthcare, with eCommerce and SaaS appearing in both groups. The directory on automations.app filters by goal (grow the list, recover lost sales, win back), and each skill has its own page with examples and install steps for Claude, ChatGPT, Codex, Cursor and Gemini CLI.

On their own, the skills produce plans and copy. Nothing reaches real contacts unless your assistant is connected to an email platform through an integration, and even then a skill uses only the tools that integration exposes and tells the assistant to ask for your confirmation first. Without one, you get specs and copy to build yourself, plus step-by-step instructions for things like DNS records and event tracking. The worked examples on the site are prebuilt from the skill instructions rather than live AI output.

The instruction files don't collect or send data. Anything you paste into the conversation is handled by your AI assistant under its own terms, and the site suggests leaving out contact data you don't need.

The project comes from Poptin, which sells popups, email campaigns and automations. The advice is written to work with any email or popup tool, but each skill also includes a guide that maps its recommendations to Poptin features. If you use another platform, expect that tilt and skip those parts.

Installing costs nothing. You can copy a single skill folder, add all 20 with one npx command, or clone the repository. Your AI assistant's own subscription or usage costs still apply. The GitHub repository now lists an MIT license, while the site's FAQ still says a license file hasn't been added, so check the repository before you redistribute a modified copy.