Poptin

Someone lands on your shop, scrolls for a while, and drifts toward the close button without leaving so much as an email address. A well-timed popup is one of the few chances you get to catch them, and Poptin is built around that moment.

You pick a template, adjust it in a drag-and-drop builder with your brand's fonts and colors, and choose a format. The choices include a lightbox, a floating bar, a full-screen takeover and a slide-in. Gamified popups and embedded contact forms are there too. What makes it more than a pretty box is when it appears. Over 15 targeting rules can limit a popup by visitor behavior, location, device or page, and triggers such as exit intent show it when someone moves to leave. A/B tests compare timing, templates and triggers, and conversion tracking records what each form brings in.

The second half is email. Contacts captured by those forms land in an audience you can segment by properties, behavior and activity, then reach with one-off campaigns such as newsletters, or automated sequences triggered by what people do or by a schedule. For a small online shop, that means the discount popup and the follow-up email can live in the same tool.

Plans scale with two numbers, unique website visitors per month and active email contacts. Unsubscribed and blocked contacts don't count. The free plan shows popups to 1,000 visitors a month on one domain, with unlimited popups. Basic is $25 a month for 10,000 visitors, Pro $59 for 50,000 visitors on four domains, and Agency $119 for 150,000 visitors on unlimited domains, with yearly billing about 20% cheaper. Email plans are priced by contact count on the same page, and an Enterprise tier is quoted separately.

Poptin is run by Poptin Ltd., and its terms are governed by Israeli law. Read the privacy policy before adding it to your site, because it covers your visitors as well as you. It says Poptin may collect and store information about visitors to your website, including pages visited, links clicked, non-sensitive text they enter and mouse movements.

It also allows third-party ad networks to place tracking cookies on Poptin's own website. A separate GDPR page covers its approach for EU users. If you run a small site and you're curious what a popup would do for your sign-ups, the free plan is an easy way to find out.